Equipment & Concepts was founded in 1992 by frozen dessert industry expert and visionary, Tom Graves. Along with his wife, Colleen they have led the company’s evolution from equipment distributor to a full-service equipment & training facility in Southern California. Tom and Colleen’s passion for educating others to stay true to the traditional form of artisan gelato & ice cream making has served as a foundation for the company.

An integral part of the team, Maria Coassin, helps fulfill this mission by sharing her knowledge and expertise of artisan gelato & ice cream making as a class instructor at Equipment & Concepts.

It’s important to us that we take a personal interest in each and every sale. We want our customers to be 100% happy with their purchases. All of our clients have our cell numbers and it’s not uncommon for us to be on the phone with a client on weekends or during vacations.